Wix How Can I Add Multiple Shop for Product Category

There are then many things to get excited near when you're setting upwards an online shop—your website pattern, your cool product videos, your social media marketing plans, your product categories. Yes, your product categories.

What may seem at get-go glance similar boring labels are a tool that can help you go found in searches and guide your customers through your site to buy what they're looking for.

Here'due south how to make those labels work harder and smarter.

1. Create Categories that Brand Sense for Your Customers

Fix upwards your categories based on how your customers store. This seems obvious, but you'd exist surprised.

For instance, if your store sells wearable for everyone, customers will expect your main categories to be women's, men'due south, and children's clothing, each with subcategories similar tops, pants, skirts, dresses, shoes, and outerwear. But if yous have certain subcategories that your store sells a lot of, y'all can not only have them as subcategories, you tin can likewise drag them to acme-level categories of their ain to heave visibility and help customers discover those pop items faster.

Here'south an example. Lands' End sells article of clothing for women, men, and kids, along with habitation goods and bags, and all of those are top-level categories on its homepage navigation bar. Within the article of clothing categories, the brand has a solid reputation among its target market for swimwear and school uniforms. The site design could force customers to drill into the clothing categories to find those items, but it saves them time by including them equally their own main categories in the nav bar.

What if y'all're selling something that's a little harder to sort through? If you sell parts or supplies of any kind, you may accept a lot more primary categories and subcategories than the average clothing retailer—and that'southward okay. Again, the cardinal is to recall similar a customer as y'all group your items. Here are a couple of ways to do that.

Online needlecraft supplier KnitPicks organizes its nav bar categories to lucifer the manner crafts shop. These customers get looking for yarn or needles or patterns or maybe a kit. All those main categories are above the fold.

Just sometimes yarn shoppers demand yarn that'due south a specific colour, weight, or cobweb content. Setting each of those variables up every bit subcategories would make the menus enormously long and not very useful. So, the site gives shoppers two options.

1. Scroll downwardly the homepage and click on the icon for the color, weight, or fiber they demand.
2. "See more" under the yarn tab and use the sidebar navigation tools. Dropdown filters for weight and fiber go on the other subcategory options visible above the fold.

Some other retailer with a lot of products takes a different approach. AutoZone categorizes its inventory by parts, accessories, tools, and other summit-level categories that make sense for the DIY motorcar maintenance customer. But "auto parts" is a huge category on its own and could quickly become unnavigable. AutoZone has washed something like Lands' Cease. When customers mouse over "motorcar parts" they get a popular up subcategory menu that features the about popular subcategories (with their most pop subgroups) on i side and an alphabetized list of all the subcategories on the other side.

ii. Use Keywords to Name Your Production Categories

Once y'all've got a handle on how to ready your categories, name them with intendance. Apply keyword research to run into which terms people search for the most before you commit to anything.

Why? You lot desire your categories to appear higher in those searches. Knowing how many people each month search for, say, "handknit baby hats" versus "mitt knit baby hats" tin help you choose more than pop category names. It almost goes without saying that category names are not the identify to get wacky and creative. Naming your baby hat category "lids for tiny kids" is beautiful, but it won't help customers or search engines detect your store, and it won't help you brand sales.

iii. Make Your Category Pages Pop

Shoppers who are truly browsing through your store—like someone who's buying a gift—and people who aren't sure exactly what they need volition appreciate it if your category pages include useful or fun data.

Target, for example, creates an online browsing feel for its patio furniture category past segmenting its products into collections, followed by links to each subcategory—all enhanced with product photos.

Meanwhile, REI includes "helpful communication and inspiration" on its camping ground and hiking production category folio to help new outdoorspeople and gift shoppers decide what they demand.

If yous include relevant keywords in your category folio content, it tin can also help with your store's SEO .

4. Be Consistent When You lot Categorize Your Products

Category filters (to refine category results by color, size, or something else) aid customers detect what they desire speedily, if you're consistent most tagging every product in your store with the proper categories and attributes like color and size.

Otherwise, when customers use category filters to search for a "women'southward brown leather belt," all your relevant products might not show upwardly, and you might miss out on a sale. And if your shop offers dozens or hundreds of women'south brown leather belts, add more filters (size, width, hardware color) to assist shoppers narrow their results to a manageable list.

Analyze Your Product Categories for Success

Featuring popular product subcategories is a cracking tactic if you know what they are. If your store is new, or if you regularly add new types of products, you may not know exactly what's hot. You can (and should) regularly review your sales to see which categories are strong sellers.

Information technology'south as well a good idea to set up Google Analytics  to get insights about how your visitors move around your site. Are they post-obit your category trees from homepage to product, or do they bail out halfway through? Are they using your elevated navigation tabs for popular subcategories? Do their clicks atomic number 82 to conversions, or exercise they leave without buying anything? You can employ all this data to refine your subcategories, decide which ones to make into top-level categories, and make other improvements.

Fix to set up upwards your store? Gator Website Architect helps you get started quickly and easily, with elevate-and-driblet site design tools, e-commerce functionality, analytics, and more 200 mobile-friendly, customizable templates. Be sure to add an SSL certificate to protect your customers' data , proceed your site safe from attacks, and get meliorate SEO.

Casey Kelly-Barton is an Austin-based freelance B2B content marketing author . Her specialty areas include SMB marketing and growth, data security, IoT, and fraud prevention

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Source: https://www.hostgator.com/blog/create-product-categories-online-store/

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